Guide 121

The company

One of the references in humanized chat in Brazil, with many other functions such as CRM, flow creator, campaigns, etc. Focused on Hospitality and Parks

Main demands

User research(Quantitative and Qualitative)
Market research
Analysis of usability on the platform usingHotjar and Clarity
Feedback Collection andinterview with users.
Support in the creation of social networks
Creation of the company and product visual identity (UI)

Creation process

1. Double diamond

Creation Structure/Methodology

2. Competitors

Market research

3. Research

Interviews and research

with users

4. Interface

Prototyping and development

UX Analysis

After the improvements, there is a period in which we monitor user traffic on the platform. From there, we collect more information about how long it takes a person to perform an action or even to collect bugs or imperfections in the flow (Actions that the user encounters that were not mapped by the team).

Mouse Track, image with heat map on the user's mouse